Oral Rinse Market Size to Grow USD 13.70 Billion by 2033

The global oral rinse market size is estimated to grow around USD 13.70 billion by 2033, growing at a CAGR of 6.49% from 2024 to 2033.

Key Points

  • North America dominated the oral rinse market by region, in 2023 and hit 31% revenue share.
  • Asia Pacific is expected to grow at the highest CAGR in the market by region during the forecast period.
  • The antiseptic mouthwash segment dominated the market by product in 2023 and accounted for 33% revenue share.
  • The periodontitis segment dominated the market by indication in 2023 and has held a 32% revenue share.
  • The online store segment has dominated the market by distribution channel in 2023 and has accounted for 45% of revenue share.

Oral Rinse Market Size 2024 to 2033

The oral rinse market is a segment of the oral care industry focused on products used for mouth rinsing to improve oral hygiene. These products often include antiseptic, anti-plaque, anti-cavity, and whitening properties, as well as breath fresheners. Oral rinses are widely used for their convenience and ability to improve oral health, making them a popular choice for both personal and professional dental care.

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Growth Factors:

The oral rinse market is driven by a growing awareness of the importance of oral hygiene and the desire for fresher breath. An aging population with increased dental care needs and the rising incidence of dental issues such as cavities and gum diseases contribute to the market’s growth. Additionally, product innovation and the introduction of new formulations with natural and herbal ingredients appeal to health-conscious consumers, further propelling the market.

Region Insights:

North America leads the oral rinse market due to high consumer awareness and a well-established dental care industry. Europe follows closely, with countries like the UK, Germany, and France showing strong demand for oral rinse products. The Asia-Pacific region is expected to witness significant growth, driven by increasing urbanization, rising disposable incomes, and a growing middle-class population that prioritizes personal care and hygiene.

Oral Rinse Market Scope

Report Coverage Details
Growth Rate from 2024 to 2033 CAGR of 6.49%
Global Market Size in 2023 USD 7.30 Billion
Global Market Size in 2024 USD 7.77 Billion
Global Market Size by 2033 USD 13.70 Billion
Largest Market North America
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered By Product, By Indication, and By Distribution Channel
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Oral Rinse Market Dynamics


Key drivers in the oral rinse market include the increasing prevalence of oral health issues, rising disposable income, and growing awareness of oral hygiene. Marketing campaigns and endorsements by dental professionals also boost market growth. The convenience and ease of use of oral rinses contribute to their popularity among consumers.


There are opportunities for growth in the oral rinse market through product innovation and the development of new formulations targeting specific oral health concerns. Natural and organic oral rinses are gaining popularity among health-conscious consumers. Expansion into emerging markets offers potential for growth, as awareness of oral health rises in these regions.


Challenges in the oral rinse market include the presence of counterfeit products and competition from alternative oral care products such as dental floss and water flossers. Regulatory compliance and the need to meet safety and quality standards can also pose hurdles for manufacturers. Additionally, consumer skepticism about the efficacy of oral rinses may limit market growth in certain regions.

Read Also: Lead Sheet Market Size to Grow USD 42.40 Billion by 2033

Recent Developments

  • In April 2024, Sensodyne announced the launch of alcohol-free mouthwash for sensitive teeth, namely ‘Sensodyne Complete Protection+ Mouthwash.’ The mouthwash is formulated to complement daily brushing, offering additional protection for oral health.
  • In February 2024, Oral health company OraBio announced the general availability of performance Oral Rinse. This new product, described as an all-natural liquid anesthetic, aims to provide dental professionals with a convenient, efficient, and effective solution for alleviating and managing patient pain both within and outside their offices, according to a press release from the company.
  • In January 2024, Dr. Dento announced the launch of a new product range for oral health. Dr. Dento has produced an innovative range of electric toothbrushes, toothpaste, and mouthwash that are GMP-Certified and combine cutting-edge technology with natural ingredients like NHap, Coconut Extract, Theobromine, Amaranth Solution, Papain Enzyme, Hyaluronic Acid, and Aloe Vera to deliver comprehensive oral health combined with the nourishing effects of Vitamin C and Vitamin E.
  • In March 2023, TheraBreath announced the launch of an anti-cavity oral rinse for kids, which is formulated to strengthen teeth and prevent cavities. TheraBreath for Kids mouthwash is vegan, gluten-free, and free of parabens and alcohol. The rinse, which is for kids aged six and older, is available in stores and online in different flavors, including wacky watermelon, grapes galore, and strawberry splash.

Oral Rinse Market Companies

  • Colgate-Palmolive Company
  • Johnson & Johnson
  • GlaxoSmithKline
  • Unilever
  • TheraBreath
  • Proctor & Gamble
  • Biotène
  • Himalaya Wellness Company
  • Amway
  • Dabur
  • Lion

Segment Covered in the Report

By Product

  • Antiseptic Mouthwash
  • Cosmetic Mouthwash
  • Natural Mouthwash
  • Fluoride Mouthwash

By Indication

  • Periodontitis
  • Mouth Ulcers
  • Gingivitis
  • Dry Mouth

By Distribution Channel

  • Retail Stores
  • Pharmacies
  • Online Stores

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

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I have completed my education in Bachelors in Computer Application. A focused learner having a keen interest in the field of digital marketing, SEO, SMM, and Google Analytics enthusiastic to learn new things along with building leadership skills.


I have completed my education in Bachelors in Computer Application. A focused learner having a keen interest in the field of digital marketing, SEO, SMM, and Google Analytics enthusiastic to learn new things along with building leadership skills.

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