Dental Floss Market Size to Grow USD 1,224.48 Million by 2033

The global dental floss market size is predicted to grow around USD 1,224.48 million by 2033, growing at a CAGR of 6.35% from 2024 to 2033.

Key Points

  • The North America dental floss market size accounted for USD 271.24 million in 2023 and is expected to attain around USD 508.16 million by 2033.
  • North America led the global market with the major market share of 41% in 2023.
  • Asia Pacific is expected to experience the fastest growth.
  • By product, the waxed floss segment has captured more than 55% of market share in 2023.
  • By product, the dental tape segment is expected to grow at the fastest rate over the projected period.
  • By distribution channel, in 2023, the offline segment led the market with the largest market share of 92%.
  • By distribution channel, the online distribution channel is expected to grow at the fastest CAGR during the forecast period.

Dental Floss Market Size 2024 to 2033

The dental floss market has experienced significant growth in recent years, driven by increasing awareness of oral hygiene and the rising prevalence of dental issues worldwide. Dental floss, a vital tool for interdental cleaning, has gained popularity as part of daily oral care routines. This market encompasses a wide range of products, including traditional string floss, dental tape, and disposable floss picks, catering to diverse consumer preferences and needs.

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Growth Factors

Several factors contribute to the growth of the dental floss market. Firstly, the growing emphasis on preventive dental care, coupled with rising disposable incomes, has spurred the demand for oral care products, including dental floss. Additionally, advancements in product formulations, such as the introduction of waxed and flavored floss variants, have expanded the market appeal, attracting a broader consumer base. Moreover, aggressive marketing strategies by key players, coupled with increased accessibility through online and offline channels, have further propelled market growth.

Region Insights

The dental floss market exhibits varying dynamics across different regions. Developed economies, such as North America and Europe, dominate the market due to higher awareness levels and greater affordability of oral care products. In contrast, emerging economies in Asia-Pacific and Latin America present lucrative growth opportunities, fueled by rising urbanization, changing lifestyles, and increasing healthcare expenditure. These regions are witnessing a gradual shift towards preventive oral care practices, driving the adoption of dental floss among consumers.

Dental Floss Market Scope

Report Coverage Details
Growth Rate from 2024 to 2033 CAGR of 6.35%
Global Market Size in 2023 USD 661.57 Million
Global Market Size in 2024 USD 703.58 Million
Global Market Size by 2033 USD 1224.48 Million
Largest Market North America
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered By Product and By Distribution Channel
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa


Dental Floss Market Dynamics


Several key drivers underpin the growth of the dental floss market. The rising prevalence of dental disorders, including cavities and gum diseases, drives the demand for effective oral care solutions. Moreover, endorsements by dental professionals and healthcare organizations, emphasizing the importance of interdental cleaning for maintaining oral health, serve as significant drivers. Additionally, the integration of dental floss into oral care routines, promoted through educational campaigns and dental awareness programs, further boosts market growth.


The dental floss market presents promising opportunities for expansion and innovation. With increasing consumer awareness and preference for natural and eco-friendly products, there is a growing demand for biodegradable and sustainable dental floss alternatives. Moreover, untapped markets in developing regions offer opportunities for market penetration and strategic partnerships with local distributors and retailers. Furthermore, product diversification, including the introduction of specialized floss for sensitive teeth or specific oral conditions, can unlock new growth avenues.


Despite the promising growth prospects, the dental floss market faces several challenges. One significant challenge is the presence of alternative interdental cleaning products, such as interdental brushes and water flossers, which compete for market share. Additionally, price sensitivity among consumers, particularly in emerging markets, poses a challenge for premium dental floss brands. Moreover, regulatory compliance and quality standards across different regions require manufacturers to navigate complex legal frameworks, adding to operational complexities and costs. Addressing these challenges requires innovative strategies and robust market positioning.

Read Also: Dental Flap Surgery Market Size to Rise USD 11.22 Bn by 2033

Dental Floss Market Recent Developments

  • In March 2024, Desktop Health, the medical 3D printing brand of Desktop  Metal, launched ScanUp, a new program for dentists designed to help simplify the adoption of digital dentistry technologies to improve practice efficiency and patient care. The ScanUp program has been in development through a beta rollout since November 2022 and already has hundreds of members, including several DSOs such as Western Dental and Smile Brands.
  • In November 2022, BURST Oral Care introduced Sonic Toothbrush and Water Flosser at Walmart across the U.S.
  • In October 2022, vVARDIS, the revolutionary oral health company, launched State-of-the-Art Oral Care products online and in-store at Bluemercury, a luxury beauty retailer.

Dental Floss Market Companies

  • Church & Dwight Co. Inc.
  • Colgate-Palmolive Company
  • HRB Brand (Dr. Fresh LLC)
  • Johnson & Johnson
  • Perrigo Company Plc. (RANIR LLC)
  • Lion Corporation
  • Prestige Consumer Healthcare Inc
  • Procter & Gamble
  • The Humble Co.
  • Sunstar Suisse SA
  • Dr Wild & Co. AG

Segments Covered in the Report

By Product

  • Waxed Floss
  • Unwaxed Floss
  • Dental Tape
  • Others

By Distribution Channel

  • Offline
  • Online

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

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I have completed my education in Bachelors in Computer Application. A focused learner having a keen interest in the field of digital marketing, SEO, SMM, and Google Analytics enthusiastic to learn new things along with building leadership skills.


I have completed my education in Bachelors in Computer Application. A focused learner having a keen interest in the field of digital marketing, SEO, SMM, and Google Analytics enthusiastic to learn new things along with building leadership skills.

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